Millons of data is generated on the World Wide Web everyday. To make sure whether people are reaching it, you need to know if your blog/website is being indexed properly by search engines and are showing up in a good position there. This is where Search Engine Optimization comes in. Here is a list of techniques you can implement to increase the SEO score of your website:
1. Keywords as Links
Adding keywords in your page URLs, page titles, heading tags ( <h1> to <h6>, with <h1> being the most important ) and image alt text is a great idea to boost your SEO score. And if you haven’t started it yet, it’s a good time to start now. That being said, one thing that search engine optimizers don’t pay much focus on is creating links out of keywords. This is an important aspect of SEO and can significantly improve your SEO rankings if performed in the right manner.
2. Page Load Speed
Besides creating valuable & quality content for your readers, a good site speed is important to gain more traffic. Site speed directly affects your user engagement, bounce rate, sessions per visit & your overall SEO score. 2 – 2.5 seconds Yes, that’s the optimum time your site should load in.
3. Perfect Your Title & Meta Description
More than 70% of a website’s traffic is generated from the search engines. This makes it essential to optimize your page titles & meta descriptions as crisp as you can. The Title length should optimally be of 45 – 55 characters & should include the most generic and most searched keywords for your business. Thorough research must be conducted before deciding on this. The ideal length of meta descriptions should be around 140 – 150 characters and should accurately describe your page content in a nutshell.
Talking about your business is a good practice for user engagement and Search Engine Optimization, both. Good marketers always share ideas & articles with their audience which are relevant and rich in information. Doesn’t matter if there 100 blogs already on the same topic out there, users have come your site for a reason. They look up to your brand.
5. Targeting Local Keywords
Location specific targeting has become a vital part of Search Engine Optimization in the past few years. According to SE Leads, “43% of internet searches performed today use a local keyword and 86% of those searches convert to a phone call or visit to the physical location”. This trend is only going to increase in the future.
6. Backlinks through Social Sharing
Social channels are gold mines for every digital marketer out there striving for brand awareness in today’s era. Sites like Facebook, Google, Quora, Twitter, LinkedIn, etc. among others own a good share of the internet’s audience.
7. Mobile Responsive Design
Mobile search trends indicate that more than 50% of Google’s traffic is generated via mobile devices. This is a BIG number considering the world’s most widely used search engine on the web today. Creating a mobile optimised website should be a main agenda for improving your SEO score.
8. 404 Error Pages
A HTTP 404 error occurs when a page that users were trying to reach on your site isn’t found on the server. This usually occurs when you’ve moved the page without implementing proper redirect or when the page is temporarily down.
Proper SEO is a time consuming process, so implement every step thoroughly when working on your website and keep track of your efforts to measure your results and for future implementation.